2019-01-18
旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)(pin)是(shi)(shi)指(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)業(ye)者通(tong)過開發、利用旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)資源提供給旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)者的旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)吸引物(wu)與(yu)服務的組合。從旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)的目的地角度出發，旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)(pin)是(shi)(shi)指(zhi)(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)經營(ying)(ying)者憑借(jie)著旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)吸引物(wu)、交通(tong)和旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)設施， 向旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)者提供的用以滿足其(qi)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)活動(dong)需(xu)求的全(quan)部服務。國家旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)局(ju)1999年將旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)(pin)分為五種類型：觀(guan)光旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)(pin)（自然風光、名(ming)勝古跡(ji)、城(cheng)市風光等），度假旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)(pin)（海(hai)濱、山地、溫泉、鄉(xiang)村、野營(ying)(ying)等），專項旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)(pin)（文化、商(shang)務、體(ti)育(yu)健身、業(ye)務等），生態旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)(pin)和旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)安全(quan)用品(pin)(pin)(pin)。 從消費流程看(kan)，交通(tong)工(gong)具、酒店、餐(can)飲、目的地是(shi)(shi)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)產(chan)(chan)品(pin)(pin)(pin)差異化的四個(ge)維度，國家旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)局(ju)副局(ju)長吳文學指(zhi)(zhi)出2013年中國實(shi)現旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)(you)(you)總收入2.95萬(wan)億(yi)元，同比增長14%。
